Introduction

Welcome to APEX Medics. As part of our commitment to your privacy, we want to ensure you are fully informed about how we handle your personal data.

This privacy policy, in conjunction with our Website Terms of Use and any other referenced documents, clearly lays out the methods and reasons behind our data processing activities. We collect certain information from you, and it’s important to us that you understand not only what we collect but also how we use it, safeguard it, and what your rights are in this process.

As required under the Data Protection Legislation, including the General Data Protection Regulation (GDPR) 2016/679, we are the primary controller of your data.

We encourage you to read this policy thoroughly. It’s designed to provide you with crucial information and to give you confidence in how we manage the personal information you entrust to us.

Data Controller

For the purpose of the Data Protection Legislation, including the GDPR, the data controller is TheUKCATPeople. Our Data Protection Officer is Pegin Poulose. For any questions regarding your data or this privacy policy, please contact our Data Protection Officer at info@apexmedics.com

Information We May Collect

At APEX Medics, we handle a range of personal data categories to provide and improve our services, ensure a seamless user experience, and maintain the highest standards of business operations. Below are the types of personal data we may collect, use, store, and transfer:

  • Identity Data: This includes your first name, last name, and date of birth. We may also collect other identifiers that help us personalise your experience with us.

  • Contact Data: Includes your email address and telephone numbers, along with billing and, if different, your residential address. This information is vital for us to communicate with you effectively and process transactions.

  • Financial Data: We collect payment card details and other relevant financial information necessary for processing payments for our services.

  • Transaction Data: This encompasses details about the services you have purchased from us, including any correspondence or interactions related to those transactions.

  • Technical Data: When you use our website, we collect technical information such as your IP address, login data, browser type and version, time zone setting, location, and other technologies on your devices. This helps us ensure our website’s compatibility with your devices and improve our online platforms.

  • Profile Data: This includes your username and password for our site, details of your interests, preferences, feedback, and responses to surveys. We use this data to tailor our services to your needs and preferences.

  • Usage Data: We gather information about how you use our website and services to understand customer behaviour, preferences, and patterns. This data assists us in improving our website and services.

  • Marketing and Communications Data: Your preferences in receiving marketing materials from us and our third parties, as well as your general communication preferences, are collected to provide you with more relevant offerings and interactions.

We collect only essential personal data for our student users, including Identity Data (names and dates of birth), Contact Data (email addresses and phone numbers), and, in some cases, Educational Data (year of study or course details). 

Additionally, we may use Aggregated Data for statistical or demographic analysis, which does not reveal individual identities. It’s important to note that we do not collect Special Categories of Personal Data, such as details about race, ethnicity, religious beliefs, sexual orientation, or health information. 

Our services are not intended for children under 14, and we do not collect data from children without parental consent. If such data is collected inadvertently, it will be promptly removed from our service.

How Is Your Data Collected

At APEX Medics, we employ a variety of methods to collect data about you, ensuring the integrity of our services and tailoring our offerings to your preferences. 

The data collection occurs through:

Direct Interactions: Your engagement with us is a primary source of data collection. You provide us with Identity, Contact, and Financial Data in several ways:

  • Applications for Products/Services: When you apply to use our services.

  • Account Creation: As you create an account on our website.

  • Marketing Requests: If you opt-in to receive marketing communications.

  • Form Submissions: By filling out forms on our website for various purposes.

  • Competitions and Surveys: Participation in our competitions, promotions, or surveys.

  • Feedback and Communication: When you provide feedback, contact us, or interact with us via post, phone, email, or other channels.

Third Parties and Publicly Available Sources: We also receive personal data about you from different external sources.

Technical Data from Analytics Providers: Such as Google, which operates outside the UK, helps us understand how you use our website and services.

  • Advertising Networks: For example, Google Ads based outside the UK, assists in delivering relevant advertisements to you.

  • Contact, Financial, and Transaction Data: From payment and delivery service providers like Stripe, which operates within the UK. This helps us process transactions efficiently.

  • Identity and Contact Data: From data brokers or aggregators, including those based outside the UK like AHREFS and SEMRUSH, to enrich our understanding of customer needs and market trends.

This comprehensive approach to data collection enables us to maintain a high standard of service delivery, develop new offerings, and ensure customer satisfaction.

Uses Made Of The Information

At APEX Medics, we use your personal data responsibly and in accordance with legal provisions.

Our primary uses of your data are:

  • Contractual Necessities: We process your data to fulfil our contractual obligations when you register as a customer, make a purchase, or engage in transactions with us.

  • Legitimate Interests: We use your data where it aligns with our legitimate business interests. This includes managing our relationship with you, conducting marketing activities, enhancing our services, and ensuring the security of our business and website. In doing so, we carefully consider and balance any potential impact on you and your rights.

  • Legal Obligations: We also process data as required by law, such as for compliance with regulatory requirements.

Specific Purposes for Data Usage:

  • Customer Management: This includes registering new customers and communicating about account or service-related matters.

  • Order Processing: Handling payments, and fees, and managing order-related queries and requirements.

  • Business Administration and Protection: This includes troubleshooting, data analysis, testing, system maintenance, support, and fraud prevention.

  • Marketing and Personalisation: Delivering targeted content and advertisements, understanding marketing effectiveness, and making suggestions tailored to your interests.

Basis for Processing:

Our processing activities are based on:

  • The performance of a contract with you.

  • Legitimate interests, ensuring they do not override your rights.

  • Compliance with legal obligations.

  • We are committed to using your personal data transparently and responsibly, always considering your privacy and rights.

Your Data Protection Rights At APEX Medics

As a user of APEX Medics’s services, you have specific rights under data protection laws in relation to your personal data. Understanding and exercising these rights is crucial for maintaining control over your information. Here’s a summary of your key rights:

  • Access to Your Data: You can request a copy of the personal data we hold about you to verify our lawful processing.

  • Correction of Your Data: If you find that any data we hold about you is incomplete or inaccurate, you have the right to have it corrected. We may need to verify the accuracy of the new data you provide.

  • Erasure of Your Data: You can ask us to delete or remove your personal data in certain circumstances, such as where there is no longer a justification for us to continue processing it, or if you have successfully objected to processing. There may be legal reasons why we cannot always comply with your request of erasure, in which case we will inform you at the time of your request.

  • Objecting to Data Processing: If we are processing your data based on a legitimate interest and you feel this impacts your fundamental rights and freedoms, or if you object to us using your personal data for direct marketing, you have the right to object.

  • Restricting Data Processing: You have the right to request that we suspend the processing of your personal data under certain conditions, such as if you question its accuracy or our use of the data.

  • Data Portability: You can request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format. This right applies to automated information you provided consent for us to use, or when we used the information in the performance of a contract with you.

  • Withdrawal of Consent: If you have given us consent to process your personal data, you have the right to withdraw it at any time. This won’t affect any processing already carried out before your withdrawal. If you withdraw your consent, there may be services we cannot provide to you.

  • Marketing Preferences: You have the right to ask us not to process your personal data for marketing purposes. We will inform you if we intend to use your data for such purposes or disclose your information to any third party for these purposes. You can exercise your right to prevent such processing by opting out through specific checkboxes on our forms or by contacting us directly.

We are committed to upholding these rights and will handle any requests in line with applicable data protection laws, including GDPR. Under the UK General Data Protection Regulation (UK GDPR), you have additional rights including the right to rectify, erase, or restrict the processing of your personal data and the right to data portability. You also have the right to lodge a complaint with a supervisory authority, particularly in the UK.

For any concerns or to exercise these rights, please contact us at info@apexmedics.com

Contact

You are always entitled to lodge a complaint with the Information Commissioner’s Office (ICO), the authority overseeing data protection in the UK, accessible at www.ico.org.uk. 

However, we value the opportunity to address your concerns directly. Therefore, we kindly request that you reach out to us initially with any issues you may have, allowing us the chance to resolve them promptly.

You can contact us via email at: info@ap